On the first day of 2019, the New Horizons space probe will fly past a distant small object currently called "(486958) 2014 MU69" or MU69. The project is currently soliciting nicknames for the planetoid, which will get an official name after the flyby is complete.
Contest organizers seem to have learned from the "Boaty McBoatface" silliness brought on by a similar contest by the British Antarctic Survey in 2016. When the survey asked for names for its new exploratory vessel, the above name was submitted and won the most votes. The BAS did give the contest name to one of the ship's remote-controlled vehicles, but gave it the more grown-up name of Richard Attenborough.
This contest only promises a nickname for MU69 and screens the submissions it offers for the vote. As mentioned, the International Astronomical Union will give it an official name after the New Horizons visit. At first it might seem something like "Far Far Away" would be a good name for the most distant object human beings have ever studied up close -- about 4 billion miles from Earth. But when you consider that the nearest star to ours is about six thousand times as far away as MU69, it suddenly doesn't seem all that far away at all.
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