Company boundaries were nonexistent, as main rival DC Comics also honored Lee for his contribution to their mutual industry. My favorite ad, though, is the one below from the original six folks who made up the Avengers from the 2012 movie:
Scarlett Johansen, Chris Hemsworth, Mark Ruffalo, Robert Downey, Jr., Jeremy Renner and Chris Evans were all stars to one degree or another, with a little bit of success under their respective belts. But their participation in the Marvel movies that began with 2008's Iron Man and its quirky little post-credits scene (that made at least one adult male movie-goer actually giggle like a little kid when Samuel L. Jackson showed up as Nick Fury and said the words "Avengers Initiative") set most if not all of them up for life professionally as well as probably financially. The ad shows that they know who to thank, and that they bought and ran it shows they are the kind of people who would do so.
That's kind of cool.
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